Entre tantas possibilidades no mercado imobiliário, uma das que mais me fascina, pelo enorme potencial de retorno financeiro, além de promover um grande desenvolvimento de uma região, é o empreendimento ligado às comunidades planejadas.

Para falar sobre isso, entrevistei José Rocha Filho, um dos maiores players do mercado de comunidade planejada e de parcelamento de solo.

Comunidade planejada é aquele bairro que foi pensado do começo ao fim, desde o parcelamento do solo, o loteamento, o projeto em si e tantas outras fases, inclusive o modo especial de fazer as vendas.

Nesse tipo de empreendimento, em vez de pensarmos simplesmente em um loteamento, para vender lote a lote, pensamos principalmente na futura ocupação da área com prédios, lojas e escritórios, procurando ter uma visão prévia de como aquele bairro irá evoluir e como ele irá se integrar com os bairros ao seu redor e ao próprio município em que se encontra e, em muitos casos, até mesmo com os municípios vizinhos.

Isso muda completamente a perspectiva do empreendimento, se compararmos com um negócio de loteamento convencional.

O grande atrativo das comunidades planejadas

Quando se trata de comunidade planejada, é preciso ter o entendimento de que o trabalho do empreendedor, o trabalho do investidor nesses projetos não termina com a entrega da primeira ou da segunda fase, não termina com a entrega das obras. É preciso ir além, é preciso estar envolvido na constituição do bairro, na constituição do local em torno do conceito próprio desta palavra “comunidade”.

Na verdadeira comunidade, existe uma grande vitalidade social, e é isso que devemos buscar quando falamos em comunidades planejadas.

O que é essa vitalidade? É o vizinho ajudar o vizinho, as pessoas se conhecerem, trocarem gentilezas, é poder contar com o vizinho para olhar seu filho, dar comida para o seu cachorro em um final de semana que você vai viajar ou vigiar sua casa enquanto você está fora.

Esse sentido de comunidade, de um ajudar o outro, é o que falta nos bairros nos quais a gente mora normalmente hoje em dia. E é o que acaba sendo o grande diferencial de um empreendimento de comunidade planejada, quando ele é realmente bem-feito.

Adquira agora mesmo “O Poder do Método”, a bíblia de sucesso do mercado imobiliário. Aprenda como multiplicar milhões! Acesse o link:

https://edgarueda.com.br/segredos-imobiliarios/

Edgar Ueda, fundador da Neximob, empresa de inteligência imobiliária, palestrante e escritor best-seller dos livros, Kintsugi – O poder de dar a volta por cima, Desvendando a caixa-preta do sucesso e O poder do método, Idealizador do Inside Imob, um dos maiores eventos de Inteligência Imobiliária da América Latina, sócio fundador do Instituto Êxito, idealizador do Podcast Inside Imob Cast.

Siga nas redes sociais: linkme.bio/edgaruedaoficial              

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